Between: China Co-op Commercial Circulation Group Co. (Hereinafter referred to as “Party A”)
And
National Association of Cooperatives and Other Forms of Economic Communities of the Republic Republic of Kazakhstan (Hereinafter referred to as “Party B”)
(Hereinafter collectively referred to as “the Parties”)
This Memorandum of Understanding (MOU) is entered into on this 7th day of November 2025, in Shanghai, during the “China-Central Asia Trade and Investment Promotion Conference” held at the 8th China International Import Expo (CIIE).
To promote deeper economic and trade cooperation between China and the Central Asian region, the Parties, guided by the principles of equality, mutual benefit, and sustainable development, agree to jointly launch and implement the “Central Asian Premium Goods Shelf” Project (hereinafter referred to as “the Project”).
This cooperation is built upon the solid foundation established by the Memorandum of Understanding signed between Party A’s parent organization-the All-China Federation of Supply and Marketing Cooperatives (ACFSMC)-and Party B in September 2024. This intent has been further solidified through preparatory work, including the “30 Key Projects” screening and the “Early Harvest Program.”
Party A, as a key retail enterprise within the China CO-OP system, possesses an extensive sales network and market operation experience.
Party B, as the federal organization for cooperatives in Kazakhstan and Central Asia, is responsible for coordinating and organizing high-quality supplier resources from the region.
To clarify their mutual intentions, the Parties have agreed as follows:
Objective: The Parties shall endeavor to establish a long-term, stable, and efficient trade channel. By jointly developing the “Central Asian Premium Goods Shelf” into a successful brand, the Parties aim to introduce high-quality, specialty products from Central Asian countries (led by Kazakhstan) into Party A’s retail network in China (including online platforms and physical stores) to achieve large-scale sales.
Principles: The Project will be guided by market orientation, mutual benefit, and sustainable development.
The cooperation shall focus on Product Introduction, Channel Development, Market-Entry Support, and Joint Brand Marketing.
The product scope of the Project will mainly cover three major categories: Agriculture, Food, and Consumer Goods. The Agricultural and Food Products category includes, but is not limited to, honey, organic foods, vegetable oils, flour, nuts, dried fruits, juices, dairy products, and meat products. The Consumer Goods category includes, but is not limited to, textiles, handicrafts, felt products, ceramics, and leather goods.
The Parties may mutually agree upon other high-quality specialty products to be included.
Channel Access: To provide sales channel resources within its retail network, including necessary physical space and online resources for the Project.
Market Guidance: To provide professional guidance and training to enterprises organized by Party B regarding Chinese market standards, regulations, and business practices.
Operations & Promotion: To manage the daily sales operations, inventory, and customer service of the dedicated shelves /sections, and to execute related brand promotions.
Data Feedback: To provide regular sales data and market feedback to guide supply chain optimization.
Supplier Coordination: To act as the main coordinator for suppliers from the Central Asian region; to organize, screen, and recommend qualified suppliers and products.
Quality Assurance: To ensure that all recommended products comply with the export standards of the country of origin and the import and quality standards of China.
Organizational Participation: To organize the participation of relevant enterprises in the market guidance and training programs provided by Party A.
Supply Chain: To coordinate supplier production, stocking, and export logistics to ensure a stable supply to China.
Joint Working Group (JWG): The Parties shall each appoint a dedicated working team to form a JWG. The JWG will be responsible for the coordination, promotion, and implementation of this MOU. The JWG will meet regularly to assess progress and review product candidate lists.
Commercial Contracts: This MOU is a framework and statement of intent and is not legally binding. All specific commercial cooperation-including but not limited to procurement, pricing, payment, logistics, and quality standards-shall be governed by separate, legally binding Commercial Contracts to be signed between Party A (or its designated entity) and Party B (or its recommended suppliers).
Term: This MOU shall take effect upon signature by the authorized representatives of both Parties and shall be valid for three (3) years. It may be renewed by mutual written agreement ninety (90) days prior to its expiration.
Confidentiality: The Parties agree to maintain the confidentiality of any business secrets acquired during this cooperation.
Dispute Resolution: Any disputes arising from or related to this MOU shall be settled amicably through friendly consultation.
Language and Counterparts: This MOU is prepared in English, in four (4) counterparts. Each Party shall retain two (2) counterparts. The English language version shall be the only authentic text.
For and on behalf of:
China Co-op Commercial Circulation Group Co.
Authorized Representative (Signature):
For and on behalf of:
NACOFEC
Authorized Representative (Signature):